The cutthroat email inbox of your average consumer roils with marketing messages. Some contain competitive subject lines, whereas some are more attention-seeking emails. Hundreds of companies send hundreds of emails every day.
Hence, your chance to be seen in hundreds of emails remains thin. But you can change the game by adopting a new and effective email marketing strategy. It not only needs to be opened but also needs readers to act on it. Here are 8 effective email marketing strategies that will help you gain more traction.
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1. Personalize Your Email
You need to step out of the “Dear John” game. Because it no longer builds a connection with the reader.
A significant part of email marketing is building a relationship. Do your readers trust you? Do they even know you? When an email drops the gun by imposing familiarity soon, the personalization becomes skeevy. You earn familiarity in actual life, and the same is the case with emails.
Remember, all sorts of personalization are not off-limits. The correct form can pay off big time. For example, sending an email acknowledges the reader’s individuality, such as demographic or purchase history.
The lesson here is to use personalization as a strategy but in a meaningful way. It takes little relationship and knowledge to put someone’s name when you greet. However, be careful while sending personalized emails specific to the reader’s history and needs.
2. Consider Short And Long Subject Lines
When it comes to making the ideal subject line, there is only one area to avoid. Unfortunately, that is the 60-70 character subject line. Marketers call it the “dead zone.” When your subject line is 60-70 characters, the open rate or clickthroughs does not increase.
Consequently, subject lines containing 70 characters or more are beneficial because they engage the readers and click through the content. Whereas subject lines containing 49 characters or less have a more open rate.
So the question here is: Are you looking for boost clicks or opens? Make long subject lines for clickthroughs and make shorter ones for opens.
Either way, a good email strategy is to push out more words or decrease some to avoid the dead zone.
3. Pick The Prime Time
While most quality emails may be drafted during business hours, the ones with reasonable open rates are not sent from anywhere between 9-5. Therefore, the best email strategy is to send it at nighttime.
According to research done by Experian Marketing Services, the best time that gets the best open rate is 8:00 PM to 12:00 AM. This lot not only performed well in terms of available rate but also had good clickthrough and sales.
Deployment times and inbox crowding of other marketers go side-by-side. To send an email when people usually don’t send it. Only then will you stand a good chance of getting seen. Optimum mailing for your customers’ needs depends on you. So, test more to see how the customer reacts when they get your email.
4. Give Something Away
People love getting something for free. Tools and templates often lead to high rates of clicks and open. It’s just what the readers want.
Readers always look for something that provides value to them. Tools and templates outweigh expert interviews, ebooks, photo albums, and even brain teasers. Don’t believe us? Try it with your list.
5. Have Mobile-Friendly Emails
Mobile opens make up 47% of email opens, according to the Marketing firm Litmus. So if your email list provides you massive sales every month, do you want to risk that for an email that looks weird on a cell phone?
Design intelligently to make sure that your email looks good no matter where it is opened. Here are some mobile design tricks:
- Convert your emails in a single-column template for a quick mobile fix.
- Fix the font size for good readability on cell phones.
- Follow the guidelines by iOS for buttons at least 44 pixels in width and 44 pixels in length.
- Make CTA prominent and easy to click. Put it above the fold.
- Keep the ergonomics in mind. Many readers scroll and tap with their thumb. Keep essential elements tappable in the middle.
6. Consider Emails Over Twitter and Facebook
Social media has taken over profusely. But the content king is still the email holding sway in social influence. Many brands have reported that they received more sales from emails than other social media platforms.
So, pour more effort into emails rather than on social media. Fix a budget for your marketing campaigns. But, it does not imply that you have to skip a platform.
7. Send Emails On The Weekends
Sending emails on weekends doesn’t win over sending them from 8:00 PM to 12:00 AM. But Saturday and Sunday still work.
Again, the number of emails sent on weekends is very low. Just like the number of evening emails. Ultimately it could help your messages stand out more. The margins for open, clickthrough and sales rate are not large, but in email marketing, every tiny bit counts.
8. Re-Engage Inactive Subscribers
Your email list must be enormous. That is a good thing. The only issue is that two-thirds of it may not be active.
According to research, the average inactivity for an email list is 63%. That means that once a person joins, they might not follow up ever again with your emails. Therefore, the initial days are crucial for turning your new sign-up into a devoted email subscriber.
You need to have re-engagement campaigns for those who don’t follow up. It’s the best way to make inactive subscribers active.
It’s all about doing experiments, just like in science. Of course, if you do your experiments, you might find different results that work. But you won’t find out anything if you don’t try it first. So, start working on your emails and implement our strategies. We hope it will give you favorable results.